Of the Coming of John by W.E.B. Du Bois :: Fighting for Civil Rights

Booker T. Washington and W.E.B. Du Bois were very important African American leaders in the United States during the late nineteenth and early twentieth centuries. They both felt strongly that African Americans should not be treated unequally in terms of education and civil rights. They had strong beliefs that education was important for the African American community and stressed that educating African Americans would lead them into obtaining government positions, possibly resulting in social change. Although Booker T. Washington and W.E.B. Du Bois had similar goals to achieve racial equality in the United States, they had strongly opposing approaches in improving the lives of the black population. Washington was a conservative activist who felt that the subordination to white leaders was crucial for African Americans in becoming successful and gaining political power. On the other hand, Du Bois took a radical approach and voiced his opinion through public literature and protest, m aking it clear that racial discrimination and segregation were intolerable. The opposing ideas of these African American leaders are illustrated in Du Bois’ short story, â€Å"Of the Coming of John†, where Du Bois implies his opposition to Washington’s ideas. He shows that the subordination of educated black individuals does not result in gaining respect or equality from the white community. In fact, he suggests that subordination would lead the black community to be further oppressed by whites. However contrasting their views might have been, Booker T. Washington and W.E.B. Du Bois were significant influential black leaders of their time, who changed the role of the black community in America.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Booker T. Washington’s ideologies for economic advancement and self-help played a major role in his approach to fight for equal rights. By founding the Tuskegee Institute in Mound Bayou, he created a university that was segregated for black students and encouraged higher educational standards (Meier 396). These students were also encouraged to follow the social system of segregation in order to achieve political status in the United States. In an interview with reporter Ralph McGill, Du Bois recalls that in the process of obtaining funds for the Tuskegee Institute â€Å"Washington would promise [white philanthropists] happy contented labor for their new enterprises. He reminded them there would be no strikers† (Du Bois, qtd. in McGill 5). This shows the nature of Washington’s contradicting approach in obtaining political power by embracing the system of segregation and working with white leaders rather than against the m to achieve his goals.

Jones Electrical Essay

As we can see from the figures and the information given in the present case, the company is very profitable due to the ambition and well management done by its owner Mr. Jones. In this regard, we can see in â€Å"Table 2 in the spreadsheet†, that the company is taking advantage of the 2% discount offered by suppliers saving around $75,000. 00 per year. We have to pay especial attention to the agreement reached with the former Co-owner of the company, Mr. Verden. This agreement is affecting the cash flow of the company since the interest expenses raises by around $12,000. 0 more per year, this together the financial interest of the Metropolitan’s Bank loan makes that the company needs a larger amount to finance its debts, that by the way regarding the agreement with Verden should not being paid by the company but by Jones personal income since this agreement was not reached between the company and Verden but between Verden and Jones. Furthermore, we are assuming that the company is paying this agreement since the Metropolitan’s interest rate if not will be of 12,45% per year which it seems to be very high for a bank of this kind. See Table 3 On the other hand, we have see that other and perhaps the most important factor making the company running out of cash is the fact that Jones uses to pay the invoices within 10 days so he can take advantage of the 2% discount instead of waiting the net payment due in 30 days while his accounts receivables are paid in average every 42 days. It is not necessary to explain what paying around hundred suppliers every 10 days represent to cash flows if the company is receiving payments every 42 days, this means that the company pays 4 times at 1 time receiving. This is, for sure, the main reason why the company is losing liquidity and need to borrow money to banks. See Table 5. Furthermore, we can see that the average rotation on accounts payables is 22 days as we can see from Table 10, this breaks the balance between the account receivables and accounts payables, this means that the company need to finance the difference (in this case 20 days approx. ) of working capital and the only way to finance it is through the company’s operations, by shareholders or with external resources which in the present case is through a bank loan. It would be also interesting to see what it the company’s financing policy on accounts receivables, this means what discount the company gives to its buyers and compare it with the discounts it receives from suppliers. Finally in order to overcome this situation the company need to review its financing policy and reduce the finance it gives to its clients so the rotation in accounts receivables period approaches to the rotation on accounts payables and thus correct the difference of approximately 20 days that is making the company look for further financing in external sources. . – Is Jones’s estimated that a $350,000. 00 line of credit is sufficient for 2007 accurate? From my point of view it seems to be accurate for the year of 2007. This answer is based of the calculation on working capital (see Table 8) and even stressing the methods used to calculate it, such as through the net operating working capital, which takes only into account the ways that the company has to generate cash and it most liquid debts, it means inventory, account receivables and account payables, we found that the figures were much better. See Table 11) On the other hand, if we take a look to the liquidity ratio (see Table 9) we found that the company’s ratio is above minimum relation required which is 1:1, this means that the company is producing enough cash to pay its debts. Nevertheless, as we said before, there a disparity in the financing policy of the company regarding the recovery period (account receivables) and the rotation on payables accounts that makes that the company requires external financing despite of having excellent numbers on the paper. Finally, I consider that the new credit line will be enough to pay the former credit with Metropolitan bank and there will still be $100 thousands dollars available that can be used by the company along the year since the restriction imposed by the bank are meet as we can see in Table 4 besides the company will be receiving payments during the year that will allow it to cover its debts and take advantage of the supplier discounts. Nevertheless, I insist in the fact that the company should revise its financing policy and the rotation of account receivables. . – What will happen to Jones’s financing needs beyond 2007? The financial needs of Jones Electrical will increase unless they change their policy on financing buyers while paying faster to their suppliers. This in deed is what is making that the company requires additional founds. On the other hand, the company has been growing constantly. In deed, according to the net income estimation for 2007 (see Table 7) the com pany increases its profits $25 thousand dollars more than the previous year. This is an evidence of how the company is been management and of its willing to grow year after year. Nevertheless, the first quarter of 2007 the working capital only has increased by $7 thousand dollars, which is the difference between the current assets and current liabilities but the importance of this is that according to the rotation on receivables and payable accounts, shown in Table 5 and 10, leads us to the conclusion that the company will have to pay its suppliers twice before it enters a single dime from its buyers. This clearly is the only reason and explanation to the question arose at the beginning of this analysis: â€Å"Why this profitable company needs a bank loan? † and the answer is found in tables 5 and 10, which is traduced into â€Å"an inadequate financing policy regarding receivables and payables accounts†. Finally, as a conclusion we can say that the company will still be needing more and more external resources to finance its buyers purchases due a inadequate financing policy that provoke unbalance in the requirements of working capital.

Cartesian Dualism And The Body Essay - 1009 Words

How many people have really thought about what the mind is? How is the mind connected to the body? Are they two separate things or are the body and the mind the same thing? There are different theories to answer these questions. A philosopher, Descarte, believes in Cartesian Dualism, which is that the mind and body both exist, but are two distinct things: physical stuff and mental stuff. The mind is not located in physical space and is an immaterial soul, whereas the body is a physical being and these two things are separate. This means that the mind is a non-material thing that includes our consciousness and soul. Basically, our body and brain are a container that holds our actual self which is our mind. The mind, spirit, and soul are immaterial and interact with our bodies. The opposite view of Cartesian Dualism is called materialism. This says that the spirit does not exist because everything that exists is made from physical materials, such as the brain and the human mind. Our bo dy and mind are the same thing. Although Descarte believes in Cartesian Dualism, there are many arguments for and against it. One argument that is against it is called the Continuity of Nature Argument against Cartesian Dualism. This argument describes that nature is a continuous thing. For instance, being tan is a very vague characteristic and it’s on a continuous scale. There is no sharp boundary of tan people and pale people. There can be a â€Å"grey† area. There are degrees of being tan.Show MoreRelatedThe Mind Body Problem And Cartesian Dualism1024 Words   |  5 PagesDayna Gelman Justin Pannell April 24, 2015 PHI 107 The Mind-Body Problem and Cartesian Dualism In this paper I will argue for Cartesian dualism to be the most plausible solution to the mind-body problem. Cartesian dualism argues that there is a two-way interaction between mental and physical substances. Renee Descartes, the creator of the theory, believed that a man consisted of matter, the physical things that walk and talk etc., and mind, the nonphysical substance (often correlated with the soul)Read More Cartesian Dualism and the Union of Mind and Body Essay3103 Words   |  13 PagesCartesian Dualism and the Union of Mind and Body ABSTRACT: Cartesian dualism and the union of mind and body are often understood as conceptions that contradict each other. Diachronic interpretations maintain that Descartes was first a dualist (in the Meditations) and later on developed his stance on the union of mind and body (Passions). Some authors find here a problem without solution. Nevertheless, in the last two decades, some interpretations have been developed intending to give a positiveRead MoreRene Descartes Concept Of Dualism And Then Defend My Preferred Alternative Among The Options Paul M. Churchland1513 Words   |  7 Pagesmerits and challenges of Renà © Descartes’ concept of dualism and then defend my preferred alternative among the options Paul M. Churchland discusses. After briefly defining Cartesian Dualism, I will show that its principal merits are that it is consistent with common sense and that it is able to explain phenomena that appear mental in nature. Next, I will show that its principal challenge s are its failure to adequately explain how the mind and the body can causally interact, and its failure to respondRead MoreZombie Argument1653 Words   |  7 Pagesevaluate whether the Zombie argument against Cartesian Dualism is sound by: criticising the Zombie argument through analysing the validity of each premise of the Zombie argument, defending the Zombie argument against one of its objections and responses from the Cartesian Argument by analogy. This essay will offer reasons to believe the Zombie argument by contrasting it with the strengths and weaknesses of the Cartesian Dualist main argument and the Cartesian Dualist Argument by Analogy and then drawRead MoreThe Theory Of The Mind Body Dualism1232 Words   |  5 Pagesscholastic Aristotelianism and created the first version of the modern mind-body dualism or emotion† (Encyclopedia Britannica). Born on March 31, 1596, he was dubbed as the Father of Modern Philosophy. His theory on the mind-body dualism, also known as Cartesian Dualism, created a stem of the modern problem of the relationship between the mind and body. He created the early version to further explain the interaction of the mind and body, to create a firm foundation that can be explained through science andRead MoreEssay on A challenge to Materialism1118 Words   |  5 Pages Cartesian Dualism Challenged nbsp;nbsp;nbsp;nbsp;nbsp;In this paper, I will examine the issues of individuation and identity in Descartes’ philosophy of mind-body dualism. I will begin by addressing the framework of Cartesian dualism. Then I will examine the problems of individuation and identity as they relate to Descartes. Hopefully, after explaining Descartes’ reasoning and subsequently offering my response, I can show with some degree of confidence that the issues of individuation and identityRead MoreCartesian Dualism vs Logical Behaviorism Essay1483 Words   |  6 Pagesof the mind and discussed through a variety of arguments. Two of the most important arguments with this discussion are Cartesian dualism and logical behaviorism, both of which argue the philosophy of the mind in two completely different ways. Robert Lane, a professor at the University of West Georgia, define the two as follows: Cartesian dualism is the theory that the mind and body are two totally different things, capable of existing separately, and logical behaviorism is the theory that our talkRead MoreThe Mind-Body Problem Essay1204 Words   |  5 Pagesevidence in supporting materialism. By defining what Cartesian dualists and materialists mean by the ‘brain’, ‘mind’, ‘body’ and ‘soul’, an argument on behalf of Cartesians dualists will be reached, that responds to evidence concerning brain injuries with the claims that the brain is only ‘an instrument of the soul’. This will lead to the conclusion that there is stronger contemporary support for materialism due to neuroscience and that the Cartesian dualism argument as it is, may be wrong. However futureRead MoreUsing Strawson s Arguments About The Numerical And Identity Problems1513 Words   |  7 Pagesthat I am a thinking thing. Firstly I am going to define person and what I mean by Cartesian. Secondly, I am going to use Strawson’s arguments about the numerical and identity problems. Thirdly I am going to show that someone who believes that we our more sure of our mental existence is led to a dilemma. These arguments are to make the point that our minds and bodies are the same thing, because if our minds and bodies are different aspects of the same thing then it makes no sense to be more or lessRead MoreRenà © Descartes and Thomas Hobbes Essay1497 Words   |  6 Pagessixteen hundreds, the French philosopher Renà © Descartes laid the foundations for the beginnings of Cartesian Dualism. In contrast, the English philosopher Thomas Hobbes argued against dualism in favor of materialism. Recently, Cartesian Dualism, and dualism in general has fallen out of favor as materialism arose as a more plausible and explanatory theory regarding the interrelationships between body and mind. The translation Descartes’ writing in the Meditations is far more cryptic than Hobbes’ writing

The Goals Of An Introductory Course Within Any Subject Field

The goal of an introductory course within any subject field is an ambitious one indeed: to introduce a group of students to a novel field of study. While that may seem simply accomplished, its complexity is borne out within its application. For instance, the field of philosophy represents a multitude of subcategories ranging from metaphysics to jurisprudence. However, within an introduction to philosophy course, instructors compress this ostensibly infinite subject matter into a finite number of weeks. So too, in the field of public administration that encompasses every corner of the body politic. That said, what utility is gained from such an extreme compression of information? I argue that the introduction to different divisions and different methodologies within a field of study helps establish foundational principles within the minds of those students. Within our exploration into the introductory themes within public administration, we have been exposed to concepts that, I believ e, are significant principles in an overarching understanding of the field. The principles are as follows: the differentiation of the public and private sector, the political nature of public administration, the intergovernmental environment of public administration, the variation in organizing within public organizations, and the role of ethics within public organizations. What follows is a brief elucidation of these concepts and their utility to frontline administrators. To begin, one mustShow MoreRelatedGrowing Up Digital By John Seely Brown1132 Words   |  5 Pagesof technology and increasing access to the Internet, â€Å"distance learning† , especially web-based learning has gained popularity and reached an unprecedented level in terms of the number of students enrolled in a single course. These online courses, MOOC (Massive Open Online Course) , threaten to overthrow the traditional mode of teaching and learning by offering free and accessible higher-level education to the general public regardless of the students’ background or financial circumstances. HoweverRead MoreA Response to Part Five of Albert Camus The Plague675 Words   |  3 PagesOur analysis of Alpaughs The Leap from Kitty Hawk shows that the writer did not make any reference regarding his approach within the paper. There is neither any insight as to what the paper introduces which would be valuable. The authors introductory paragraphs merely illustrate relevant co ntexts to the subject of his paper, however he does not define his goal in writing it. The subtitle assures us though that it is an historical perspective. However, that does not help in understanding the planRead MoreCertified Public Accountant ( Cpa )769 Words   |  4 PagesAccountant (CPA) certification is the most important certification, and the highest professional designation for accountants in the United States. This certification allows accountants to prove their profound expertise and knowledge in accounting field upon successful competition of a set of requirements and ultimately certifying them as qualified accountants. Among other distinguished certificates available to professional accountants that would be just as beneficial for their accounting careerRead MoreEssay on Architectural Engineering978 Words   |  4 Pagesprofessional societies. In any one of those 25 specialties, the goal of the engineer is the same. The goal is to be able to come up with a cost effe ctive design that aids people in the tasks they face each day. Whether it be the coffee machine in the morning or the roads and highways we travel, or even the cars we travel in, it was all an idea that started with an engineer. Someone engineered each idea to make it the best solution to a problem. Even though engineer’s goals are similar, there are manyRead MoreArchitectural Engineering994 Words   |  4 Pagesprofessional societies. In any one of those 25 specialties, the goal of the engineer is the same. The goal is to be able to come up with a cost effective design that aids people in the tasks they face each day. Whether it be the coffee machine in the morning or the roads and highways we travel, or even the cars we travel in, it was all an idea that started with an engineer. Someone engineered each idea to make it the best solution to a problem. Even though engineer s goals are similar, there areRead MoreBasic Understanding Of Statistics For Managers1553 Words   |  7 Pages Week 5 Assignment - Basic Understanding of Statistics Adam McCartney BUS308: Statistics for Managers Professor Donald Platine August 27th 2016 â€Æ' There was a single introductory course of statistics. We studied the basic principles of statistics to achieve the proper level of understanding. Sometimes the material didn’t come easily because statistics is largely grounded in mathematics. We learnt some basic theories in statistics and their practical applications without significant backgroundRead MoreThe Hot Zone By Richard Preston Essay1498 Words   |  6 Pagesfirst learned about public health. Participants made mock congressional bills to be passed in a congress comprised of high school and college students in order to implement a national change. My mock bill advocated for the incorporation of HIV tests within annual physicals. The purpose of this bill was to ensure that more people became knowledgeable about their status and with this knowledge, HIV positive individuals can receive care faster and take proactive measures to prevent infecting others withRead MoreBeverly Daniel Tatum Ph.D. Is An Expert On Race Relati ons1258 Words   |  6 PagesRacism’ defines common and important terms when discussing race and racism, such as, oppression, prejudice, minorities, privilege, and many others. Along with this, Tatum introduces the familiar feelings and thoughts many people have when avoiding the subject of Racism, as Tatum puts it, â€Å"Can we talk?†. The second chapter, ‘The Complexity of Identity’ discusses how our identity may be shaped by several different factors. Factors mentioned included family and social influences along with the underlyingRead MoreThe Department of Psychology at State University1668 Words   |  7 Pagesin the field of language and literacy, argues that academic discourse communities differ from informal ones in the critical area of assumed shared knowledge. She states, â€Å"building on the assumed shared knowledge...affects how people participate in academic communities, including introductory ones† (Kutz 344). In other words, prof essors introduce basic concepts when students enter the community. These concepts are the foundation that will eventually give rise to greater functionality within the desiredRead MoreThe Anthropology Of Cultural Anthropology1370 Words   |  6 PagesThis course covers the basics of cultural anthropology, which seeks to understand the purpose and place of the humans in this world. It will include anthropology as a social science, the concept of culture, and it would also introduction the human evolution and to archaeology, ethnographic field methods. The importance of human language, human development, patterns, global economy, marriage and the family, gender issues, global politics and local political organization, social stratification

Developing A Communication Plan For Apple - 1697 Words

Developing a Communication Plan for Apple Author’s name: Institutional Affiliation Developing a Communication Plan for Apple Abstract Apple is one of the companies that are doing well in the current world of technology. It produces the best products that are usually of high quality hence meeting the needs of most of their customers. However, the success of Apple has been greatly attributed to the system as well as its leadership structure. As such, the major concern of Apple is to analyze the changes and revitalization that it has been planning to embrace so as to enhance communication as well as decision making process of the firm. It is therefore essential to focus on developing a communication plan for Apple. It is however more important to understand the timeline, the methods of communication, the purpose of communication, as well as the stakeholders in Apple’s Communication plan. The communication plan for Apple also needs to include the message as well as the frequency of communication for the firm. Introduction All the successful initiatives usually have execution as well as plans for their competence s. Yet demonstrating and planning the competences of the organization is just as essential, and while they are manifested in the leadership of the Apple Company, they may be regularly omitted. Also, it is worth to note that the interactions of the initiatives with the competences cannot just be accidental and random. A communication plan is usually used toShow MoreRelatedBeing Transparent With Information Helps Both Investors And Stakeholders1375 Words   |  6 Pageshaving best-in-class employees in every role, and he has no patience for building managers for the sake of managing. 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The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 (Rawlinson, 2016). The original Apple computer was to be priced at a meager $666.66 for consumer purchaseRead Morenone Essay1361 Words   |  6 Pagesimportance. In the marketing mix the customer is the most important piece of the marketing strategy however it is not included because all the components are aimed toward the target. A company that I think would represent for a good marketing mix is Apple. They are about pleasing their customers and making sure that they are aware of the products that they have to offer. Prices are adjusted to make sure that things are affordable and sometimes to bring in new customers. Surveys are completed at timesRead MoreThe Importance Of The E Business Strategies1081 Words   |  5 PagesReport This report analyses the importance of the e-business strategies Apple uses for its business. An investigation on how apple structures its e-business strategy in terms of planning, and how Apple control the organisation. Through this report, we will examine how Apple searches for its strategic methods and objectives via many aspects, whether it be customer demand or its fall of competitors. The term business doesn’t completely consist of only retailing; businesses can function online. AnRead MoreThe Potential Risks Of A Product Launch1411 Words   |  6 Pagesinto significant capital. The process of developing televisions is a huge undertaking for Apple, just because of the size and specifications of the raw materials used to create it and how greatly they differ from Apple’s flagship products like the iPhone. The risk increases tenfold when you are developing a new product and are unsure of the potential sales and how it will be accepted by the consumers. This type of risk is called market risk. 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The Perfect Storm Free Essays

The night slowly filling with mist as the thunder clouds came together. Every afternoon in summer, Jenny, Oscar, Charlotte and Ginny love to sit on the porch watching the sprinkle of rain falling from above. But this was not just a normal summer storm; it was the perfect storm that would shock all who lived in Alice Springs. We will write a custom essay sample on The Perfect Storm or any similar topic only for you Order Now The scraps of the tree branches hitting the tin roof as the wind swooped in. In the distance, the roll of clouds could be seen as they filled the sky above; covering all light that now couldn’t be seen. In his raincoat Oscar ventured out to the far shed to get a better view of the coming storm. Through the long grass he went to the shed, to keep warm from the incoming storm. They is sat and watched with the barn animals outside the cows, horse chickens and his dog George. As the storm grew bigger, heavier and gradually crept closer the excitement grew within the children; of Jenny, Charlotte and Ginny went to join their brother Oscar in the far shed, despite what their mother had told them to stay in the house as nothing good would come from being closer to the storm. Waiting for the storm to arrive took a lot long the children first thought of, as they waited they got hungry, got tired and slowly started to fall asleep. A loud clap of thunder shoock the shed awaking thall of the children that were now fast asleep. Jenny the oldest, opened the door to see what was the problem; as Ginny and Charlotte watched from the window pressing their faces against it waiting to see what they could see. Oscar just sat still as a Nome awaiting the reply of one of his sister to tell him what happening as he was afraid of what, was going to happen next. Franticly from the window Charlotte saw Jenny running back with a worried look on her face. As she tried to open the shed door the pressure from the wind flooded in slamming it into the wall, sending the loose had flying around the shed, creating a tornado of sharp, prickly hay. The force of the wind and the hay broke the window that was above Ginny. It broke on to her lap, cutting her leg. It was a small but deep cut, that oozed red thick blood. Oscar ran into the storage room grabbing sheets and ripping them apart and tying them around her arm. Now the storm was too fierce to run back through the grass to the house. All they could do now was wait and hope for the storm to be over soon. They pressed themselves against the wall pressing their faces one against one huddling and staying warm. Oscar heard an animal cry coming from outside. He went to investigate from the shattered window above. He saw the horses, cows, chickens squeezing and running for shelter under the big oak tree 20 metres away. A sudden scratch was heard at the door. But not knowing what it was he didn’t opening the door. Through a jagged small hole in the wall their beloved god George squeezed through, wet, scared and tired. He ran quickly to Oscar jumping into is arms and nestled into his jumper. As they waited they listen and heard the hail stones hitting into the roof above, the loud thunder claps that shock the shed followed by the bright lightning bolts that lit up the yard and the shed. They felt like prisoners in a house, being kept close and tight and not allowed to move. They battle in the sky grew louder and louder, all around them all that could be heard was thunder, hail and lightning in the sky, shinning like diamonds. The time slowly passed, one hour; two hours gone slowly they feel deep, deep asleep. Ginny dreamed of a rainbow all the colours filling the sky. Oscar dreamed of the smell of bacon being swept up in the wind from his mums cooking, Charlotte dreamed of a cubby house where she could play day in and day out. AS Jenny did not have dream but a nightmare. Thinking of the worst possible outcome for tomorrow; waking up, no siblings around her, no shelter above, and only scraps of the house spread in the distant paddocks. Knowing she had no one left, no rainbow, no smell of bacon, no cubby house, nothing. Her nightmare shook her around, flinching in her sleep she awoke. Slowly she crawled to the door and opened it and saw a bright blue sky and yellow sun with a colourful rainbow painted in the sky above it was morning. High pitched scream destruction the storm caused as the most important things were there her siblings. A whiff of bacon was smell as it passed through the door, their mother was safe and what cooking them breakfast. All of the dream were true as in the distance there cubby house was still standing. The perfect storm had come to an end. Was heard from her mouth as the storm was over her worst nightmare was gone they survived the tormenting thunder and hail and best of all she could see her siblings. Charlotte, Ginny and Oscar woke up by the scream and were compressed together underneath Jenny’s body. The sign of hope was in the sky and nothing would ruin this moment, not the destruction that now was. How to cite The Perfect Storm, Papers The Perfect Storm Free Essays Severe Weather Analysis THE PERFECT STORM Due: March 25, 2010 50 Points Using data from the NOAA (National Oceanic and Atmospheric Administration) and NCEP/NCAR (National Centers for Environmental Prediction/National Center for Atmospheric Research) and any other peripheral sources, please provide a discussion and analysis of the severe weather events surrounding the loss of the Andrea Gail and rescue of the Satori as presented in the book, The Perfect Storm, by Sebastian Junger. You are given the following clues: 1. Dates: 27 October 1991 – 1 November 1991 2. We will write a custom essay sample on The Perfect Storm or any similar topic only for you Order Now General location: North Atlantic Ocean, latitude/longitude coordinates from text 3. Events as portrayed in the novel. 4. The NOAA special storm report for this event (below) From these initial data points, use maps, the library, the internet and your knowledge to develop a more fully synthesized description and explanation of weather events as they relate to the events experienced by the crew of the Andrea Gail, Coast Guard and yacht Satori. NOAA page for the â€Å"Perfect Storm† http://www. ncdc. noaa. gov/oa/satellite/satelliteseye/cyclones/pfctstorm91/pfctstorm. html The following websites will be useful to develop maps. http://www. cdc. noaa. gov/Composites/Day/ http://www. cdc. noaa. gov/cgi-bin/Composites/printpage. l To characterize the storm and its development, and to relate these factors to the story, you may map any variable/aspect of the days that these events were occurring. Consider and present factors such as storm intensity and track, fronts, jet stream and surface winds. I suggest using (mapping) some of the following variables: temperature, specific humidity (for moisture), vector wind and geopotential height (to show pressure disturbances) to represent the atmosphere at the surface, and possibly at other levels such as the lower troposphere (850 mb), middle troposphere (500 mb) and upper troposphere (300 mb). Based on what you know of storms, describe how the atmospheric environment contributed to the development of the weather systems that destroyed the Andrea Gail. You have been given the what, the when and the where – you must provide the why and the how. Deliverables: Technical memorandum: Minimum of 3 typed pages of text diagnosing the weather event and relating specific portions of the storm’s anatomy to the location of the vessels and events in The Perfect Storm, plus maps. Cite all references and images. How to cite The Perfect Storm, Papers

Marketing and Promotional Campaign free essay sample

BTEC Level 3 National in Business Unit 9: Creative Product Promotion Unit code: Y/502/5425 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Start Date: 11th January 2012 Interim Date: 7th February 2012 Finish Date: 5th April 2012 Teacher: Mrs C Hamps Student Name: Grading Criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: P1 Describe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected product/service. P3 explain the role of advertising agencies in the development of a successful promotional campaign. P4 explain the reasons behind the choice of media in a successful promotional campaign. P5 design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief. M1 explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success. M3 provide a rationale for a promotional campaign. D1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation. D2 evaluate an existing, national marketing campaign. Unit title Tutor Date given out Final submission Unit 9 – Creative Product Promotion Mrs C Hamps 11th January 2012 4th April 2012 Individual tasks will be set weekly deadlines as appropriate. Interim whole assignment deadline will be 7th February 2012. Unit abstract The promotional side of marketing is probably the one most people are familiar with. We are exposed to marketing communications many times every day and they have become part of our environment. Within the marketing mix, the promotional aspects are concerned with this communication between the customer and the producer. This unit introduces learners to the basic concepts which are applied in the promotions industry. Effective marketing communication and promotion depend on the understanding of customer behaviour, as well as being able to design promotional campaigns to achieve certain long or short term business objectives. Modern information and communications technologies have had, and continue to have, a huge impact on this aspect of marketing and learners will explore current promotional campaigns, using some of the concepts included in this unit. Learners will have the opportunity to consider different ways of promoting products, introducing the promotional mix at a simple level. The role of advertising agencies and the media is also explored, along with the role of the internet. The choice of media, message and methods, in relation to objectives and constraints, is examined. Learners will apply the theory by designing a promotional campaign for a selected product to meet the needs of a given campaign or creative brief. This unit gives learners the opportunity to view familiar imagesand experiences through informed and analytical eyes. Learning outcomes On completion of this unit a learner should: Know the constituents of the promotional mix Understand the role of promotion within the marketing mix Understand the role of advertising agencies and the media Be able to create a simple promotional campaign. Before you start Read the assignment brief and the assessment grid carefully and make sure you are clear about what you have to do. Ask for advice if you are unsure. You will see that to obtain a Pass, Merit or Distinction you must read and complete each task carefully to ensure you do not miss anything out. Use the information from lessons as well as an independent research sensibly and do not commit plagiarism! Write yourself an action plan for the tasks. Think about: What you will need for each task When you plan to start finish the task so you meet the deadline Any meanings of words you are unsure of Leaving time to process and check work prior to handing it in. TASKS Tick when completed 1. Task 1 P1 – Describe the promotional mix used by two selected organisations for a selected product/service. a) Select one higher education institution with which you have had some contact, and describe the promotional mix used in a campaign it has been running to attract students onto its business degree programmes. In your description, consider the following constituents of the promotional mix for this institution. What are their products? What is the product range? Who are the target customers? How are prices defined? How are their products distributed? (This one might be quite difficult but you could consider, for example, are all the programmes based on attendance or are distance-learning programmes used?) What are the elements of the promotional mix and the media used, including exhibitions, written materials, websites and electronic communications, person-to-person contact etc. How have the elements in the promotional mix been designed to appeal to the target group? b) Repeat task a) for your chosen commercial organisation, choosing one product or service that it offers. Wk1 2 Task 2 P2 – Describe the role of promotion within the marketing mix for a selected product/service. For one of the organisations selected in Task 1, a) Describe its brand image and how this image is supported through the promotional campaign. b) Describe the role of promotion within the marketing mix of the promotional campaign selected in a). Wk2 3 Task 3 M3 – Provide a rationale for a promotional campaign. For one of the organisations selected in Task 1: a) Provide a rationale for its promotional campaign. Give comprehensive reasons for each part of the campaign. Wk 3 4 Task 4 P3 – Explain the role of advertising agencies and the media in the development of a successful promotional campaign. a) For your selected commercial organisation, find out which advertising agencies and what types of media have been used in a promotional campaign that has proved successful for the organisation. b) Describe the services offered by the advertising agency/agencies and how the organisation and agency/agencies work together in the development of a successful promotional campaign. Wk 4 5 Task 5 P4 – Explain the reasons behind the choice of media in a successful promotional campaign. Choice a successful promotional campaign that is currently in the media. In a short report, describe the campaign and explain the possible reasons behind the choice of media. D2 – Evaluate an existing, national marketing campaign. Using the campaign in P4 give a full evaluation of the campaign. In your evaluation give your views and conclude with recommendations. Task 6 P5 – Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief. Imagine that you are an agency given the opportunity to make a pitch for a promotional campaign for your selected higher education institution. The brief is: ‘We want to encourage our students to make more use of our catering facilities, which are being improved to make them more attractive to existing and potential students. Obviously we are aware of the increasing financial burden for our students so we have been looking at providing good value food in attractive surroundings. We are looking for a cost-effective promotional campaign to launch our updated cafe bar and we would like to incorporate some local radio adverts, an entry into the university’s student publications and some flyers. We haven’t decided on a name for our new facility yet. Our budget for this is  £5000.’ Using the above information, design a short campaign for the launch of the cafe bar, including: a) a name for the new facility — consider the branding and what this name might convey b) a design for a flyer c) a script for the radio advert d) a costed media schedule — you will need to investigate the cost of local radio advertisements and use a table/Gantt chart to show what activities will take place and when. This information will be passed on to the university’s marketing department for consideration. Wk 5 6 Task 7 M2 – Explain the advantages and disadvantages of using professional agencies in ensuring promotional success. The marketing department is reasonably satisfied with your brief, but is a little concerned about the need to use a professional agency rather than do this in-house. Write a short report explaining the merits of using a professional agency to ensure the success of this type of promotional campaign. Wk6 7 Task 8 M1 – Explain how the promotion is integrated with the rest of the marketing mix of a selected organisation to achieve its marketing aims and objectives. For one of your selected organisations: a) explain how their promotional activities are integrated. b) explain how the promotional activities contribute to the achievement of it’s marketing aims and objectives. Wk7 Task 8 D1 – Evaluate and justify the use of an appropriate promotional mix with respect to business and marketing objectives for the selected organisation. For one of your selected organisations: a) evaluate and justify the use of the promotional mix with respect to their business and marketing objectives b) make reasoned suggestions for changing aspects of the promotional mix, bearing in mind that the budget is likely to be very constrained. Wk9 Appendix Include all research carried out. Bibliography Use the Harvard referencing style to record all resources you have used You begin with the author’s surname – comma – and initials followed by a full stop. Then the year of publication in brackets. Then the book title, either underlined or in italics – comma. The place of publication – comma. Finally the publisher of the book – full stop. e.g. Stretch, B. (2007) BTEC National Health and Social Care, Oxford, Heinmann Education Limited.